An 8-week course for your small business
Course schedule and contents
Course materials: Each workshop includes live delivered presentations and practical exercises with worksheets. You will be sent copies of the presentation materials as videos and PDFs if you want to refer back to them afterwards, and blank editable copies of the worksheets to work on in the session and in the future as needed.
Pre-course activity: Before you start, we recommend you take our reflective survey to review where you are now and reflect on where you’d like to be, think about short, medium and long term goals and any limitations there might be. Doing this before you start will help you get more out of the course steps, and is a useful exercise for any organisation. You can keep this as a guide to refer to while you work through the course and share it with us if you’d like us to use the information to help advise and guide you.
Week 1 – Workshop 1: Understand your market
Presentation: What is this step and why does it matter
Presentation: How to: research your market
Exercise/worksheet: Create your own market breakdown
Exercise/worksheet: Fill in your competitor grid
Exercise/worksheet: Create a customer survey
Presentation: How to: find your place in the market
Exercise/worksheet: Carry out your gap analysis
Presentation: Match your offer to your audiences
Resources: Naming your product
Resources: Pricing your product
Week 2 – Marketing cafe to work on Workshop 1 exercises
Week 3 – Workshop 2: Define your brand and messaging
Presentation: What is this step and why does it matter
Exercise/worksheet: Brand and messaging document
Presentation: How to: define your brand values
Exercise/worksheet: Brand values exercise
Presentation: How to: write your brand messaging – part 1
Presentation: How to: write your brand messaging – part 2
Presentation: How to: create your brand look
Exercise/worksheet: Brand look board
Resources: Design brief example
Week 4 – Marketing cafe to work on Workshop 2 exercises
Week 5 – Workshop 3: Make an effective plan
Presentation: What’s this step and why does it matter
Presentation: How to: use marketing tools along the customer journey
Presentation: How to: generate awareness
Presentation: How to: convert interest to action
Presentation: How to: keep customers coming back
Presentation: How to: create a manageable effective plan
Exercise/worksheet: Finding where your audience are
Exercise/worksheet: Marketing plan template
Exercise/worksheet: Content and social media planner
Presentation: How to: test, track, review and amend your plan
Exercise/worksheet: Tracking spreadsheet
Week 6 – Marketing cafe to work on Workshop 3 exercises
Week 7 – Workshop 4: Make marketing that works
Exercise: How to make effective leaflets and posters
Exercise: How to make a good website
Exercise: How to build an engaged email list and newsletter
Exercise: How to build an engaged social media following
Resources: How to use content to attract, convert and retain
Resources: How to run advertising that delivers
Resources: How to make events and exhibitions worthwhile
Week 8 – Marketing cafe to work on Workshop 4 exercises
Other: Courses are kept to small groups with maximum of 6 attendees to ensure appropriate support can be offered.
Any questions? Email me or arrange a chat about how we could work together.
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